SEO (Search Engine Optimization), may seem simple for beginners but as you learn more, it gets complicated and many years of experience is required to become a SEO expert. Many web design companies create websites that are not optimized well for SEO because their employees are not SEO experts. There are many common mistakes that we can see in both new and old websites as far as SEO is concerned. Let's see what they are;
1. Instead of using title tags that describe what the pages are about, using the same title tag for all pages or not using title tags at all,
2. Instead of making urls that describe what the pages are about like seo-mistakes.html, making urls like p=143265 that don't make any sense to search engines, or using words but not separating them with the - sign,
3. Instead of giving descriptive names to images, giving them random names like cx2412 and not using alt text for images,
4. Using the choosen keywords too much and as a result, lowering the quality of the text,
5. Putting the same content on more than one page,
6. Instead of using text for important things like menu items, using images that contain text which can't be read by search engines,
7. Choosing wrong anchor text while backlink building and using the same anchor text for all backlinks,
8. Choosing the wrong websites for backlink building,
9. Getting thousands of useless backlinks by spamming the web,
10. Choosing wrong keywords; although choosing keywords seems simple, it is actually a very complicetad process which has a lot of details.
